(A) The Licensor is the company that runs Ethical Accreditation membership and also publishes
The Good Shopping Guide.
(B) The Ethical Company Organisation has granted the Principal Licence to the Licensee to use the ‘Good Shopping
Guide’ and ‘Ethical Award’ trade marks (as illustrated above).
(C) The Licensor wishes to permit the Licensee to use the Trade Marks in respect of the products (defined below) on
the terms of this Agreement.
1.1 In this Agreement: “the Commencement Date” means the date that the Licensor communicates successful
research results to the Licensee – in other words the date that Licensee is informed that they have achieved the
standard required by the Licensor. “Trade Marks” mean the Trade Marks and/or logos used by The Ethical
Company Organisation. “Principal Licence” means the Licence dated as above and below between The Ethical
Company Organisation and the Licensor. “the Products” means the goods and/or services specified in Section 1
of the application form in relation to which the Trade Marks are to be used by the Licensee. “Year” means each
period of twelve calendar months commencing on the Commencement Date or any anniversary of the
2. Rights granted
2.1 The Licensor grants to the Licensee in the terms set out in this Agreement a non-exclusive licence to use the
Trade Marks on or in relation to the Products.
2.2 This Licence is personal to the Licensee and the grant does not include any right to grant sublicences.
3.1 This Agreement shall commence on the Commencement Date and shall unless terminated in any of the
circumstances of clause 9 of this Agreement continue in force unless terminated under the clauses of 9.
3.2 All licence agreements will be automatically renewed for a further 12 month period unless either party has
given notice, 30 days prior to the end of each 12 month period that he/she wishes to terminate the agreement.
4. Ethical standards
4.1 the Licensor from time to time will undertake background research on the ethical standards of the Licensee
whereupon, depending on the results of the research, the licence will or will not be issued by the Licensor
5. Use of the Trade Marks
5.1 The Licensee shall use the Trade Marks in the form stipulated by the Licensor and shall observe any reasonable
directions given by the Licensor as to colours and size of the representations of the Trade Marks and their
manner and disposition on the Products and their containers packaging labels wrappers and any accompanying
leaflets brochures or other material and in any advertising material prepared by the Licensee for the Products.
5.2 The Licensee shall however be responsible for ensuring that all other requirements relating to labelling
packaging advertising marking and other such matters are complied with.
5.3 The use of the Trade Marks by the Licensee shall at all times promote and maintain their distinctiveness, style
and reputation as determined by the Licensor and the Licensee shall forthwith upon demand of the Licensor
cease any use not consistent therewith.
5.4 The Licensee shall not use any mark or name confusingly similar to the Trade Marks in respect of any corporate
business or trading name or style of the Licensee.
6. Ownership of the Trade Marks
6.1 The Licensor warrants that it has the right to grant Licences of the Trade Marks under the terms of the Principal
Licence and that it had authority to and does not require the consent of any third party to enter into this
Agreement and that it is not aware that any of the Trade Marks or the use of any of them on or in relation to the
Products in the Territory which infringes the rights of any third party but gives no warranty as to the existence of
the any trade mark registrations.
6.2 The Licensor shall pay all annual renewal fees as stipulated in the licence.
6.3 The Licensee will on request give to the Licensor or its authorised representative any information as to its use of
the Trade Marks which the Licensor may require.
6.4 The Licensee will not make representation or do any act which may be taken to indicate that it has any right or
interest in or to be the ownership or use of any of the Trade Marks except under terms of this Agreement and
acknowledges that nothing contained in this Agreement shall give the Licensee any right title or interest in or to
the Trade Marks save as granted hereby.
6.5 The Licensor agrees that the Licensee shall be recorded as an approved user of the Trade Marks on the licensor’s
web site – www.ethical-company-organisation.org
7.1 The Licensee shall as soon as it becomes aware thereof give the Licensor in writing full particulars of any use or
proposed use by any other person firm or company of a trade name trade mark or get-up of goods or mode of
promotion or advertising which amounts or might amount either to infringement of the Licensor’s rights in
relation to the Trade Marks or to passing-off.
7.2 If the Licensee becomes aware that any other person firm or company alleges that the Trade Marks infringes any
rights of another party or that the Trade Marks are otherwise attacked or attackable the Licensee shall
immediately give the Licensor full particulars in writing thereof and shall make no comment or admission to any
third party in respect thereof.
7.3 The Licensor shall have the conduct of all proceedings relating to the Trade Marks and shall in its sole discretion
decide what action if any to take in respect of any infringement or alleged infringement of the Trade Marks or
passing-off or any other claim or counterclaim brought or threatened in respect of the use or registration of the
7.4 The Licensee shall not be entitled to bring any action for infringement under s30 of the Trade Marks Act 1994
and the Licensor shall not be obliged to bring or defend any proceedings in relation to the Trade Marks if it
decides in its sole discretion not to do so.
7.5 The Licensee will at the request of the Licensor give full co-operation to the Licensor in any action claim or
proceedings brought or threatened in respect of the Trade Marks and the Licensor shall meet any reasonable
expenses incurred by the Licensee to third parties in giving such assistance.
8. Sales and Licence Fee
8.1 In consideration of the grant made in this Agreement the Licensee shall on the date hereof pay the Licensor the
licence fee (in addition to VAT thereon) specified in writing.
8.2 The annual licence fee will automatically increase by 5% per annum until further notice.
9.1 The Licensor may terminate this Agreement summarily without prejudice to its other remedies forthwith by
notice in writing to the Licensee if the Licensee:
9.1.1 commits a breach of this Agreement (including but not limited to any breach of Clauses 4.1) provided that if the
breach is capable of remedy the notice shall only be given if the Licensee shall not have remedied the same
within one month of having been given notice in writing specifying the breach and requiring it to be remedied; or
9.1.2 is unable to pay its debts or enters into compulsory or voluntary liquidation (other than for the purpose of
effecting a reconstruction or amalgamation in such manner that the company resulting from such reconstruction
or amalgamation if a different legal entity shall agree to be bound by and assume the obligations of the relevant
party under this Agreement) or compounds with or convenes a meeting of its creditors or has a receiver or
manager or an administrator appointed of its assets or ceases for any reason to carry on business or takes or
suffers any similar action which in opinion of the Licensor means that the Licensee may be unable to pay its
9.1.3 does not pay the License fee referred to at Clause 8.1 when due.
9.2 The Licensee may terminate this Agreement by giving 90 days notice in writing if the Licensor does not take any
action it ought reasonably to take to protect the Trade Marks under the provision of clause 7.3 above within six
months of the circumstances giving rise to the need for such action coming to the attention of the Licensor.
9.3 Upon the termination of this Agreement for whatever reason the Licensor shall be entitled to retain the licence
fee paid pursuant to Clause 8.1 but termination shall not otherwise affect the accrued rights of the parties arising
in any way out of this Agreement as at the date of termination and in particular but without limitation the right to
recover damages from the other.
9.4 Upon the termination of this Agreement for whatever reason the Licensee shall immediately cease to make any
use of the Trade Marks.
9.5 All provisions of this Agreement which in order to give effect to their meaning need to survive its termination
shall remain in full force and effect thereafter.
10.1 The Licensee shall be liable for and will indemnify the Licensor (together with its officers servants and agents)
against any and all liability loss damages costs legal costs professional and other expenses of any nature
whatsoever incurred or suffered by the Licensor whether direct or consequential (including but without limitation
any economic loss or other loss of profits business or goodwill) arising out of any dispute or contractual
tortuous or other claims or proceedings brought against the Licensor by a third party claiming relief against the
Licensor by reason of the manufacture use or sale of any Products by the Licensee or the use by the Licensee of
the Trade Marks except insofar as any such claims may arise from:-
10.1.1any breach of this Agreement by the Licensor;
10.1.2any invalidity or defect in the title of the Licensor to the Trade Marks not caused by any act or default of the
11.1 The Licensor may assign the benefit and burden of this Agreement to any party (including but not limited to a
party to which it may assign the Trade Marks) and shall use its reasonable endeavours to procure that such
assignee (if the Licensee so requires) shall grant a licence direct to the Licensee on the same terms mutatis
mutandis as those contained in this Agreement.
11.2 The Licensee shall not assign transfer sub-contract or in any other manner make over the benefit and/or burden
of this Agreement without the prior written consent of the Licensor.
11.3 In the event of an assignment this Agreement shall be binding upon such successor or assignee and the name
of a party appearing herein shall be deemed to include the names of any such successor or assignee.
12. Force majeure
12.1.1 Neither party shall be in breach of this Agreement if there is any total or partial failure of performance by it of
its duties an obligations under this Agreement occasioned by any act of God fire act of government or state war
civil commotion insurrection embargo prevention from or hindrance in obtaining any raw materials energy or
other cause beyond the control of either party. If either party is unable to perform its duties and obligations
under this Agreement as a direct result of the effect of one or more of such causes such party shall give written
notice to the other of such inability stating the cause in question. The operation of this Agreement shall be
suspended during the period (and only during the period) in which the cause continues to have effect. Forthwith
upon the cause ceasing to have effect the party relying upon it shall give written notice thereof to the other. If
the cause continues to have effect for a period of more than 180 days the party not claiming relief under this
clause shall have the right to terminate this Agreement upon giving 30 days written notice of such termination
to the other party but such notice shall not take effect is the other party gives notice within that period that the
cause has ceased to prevent the operation of this Agreement.
13.1.1 If any provision of term of this Agreement shall become or be declared illegal invalid or unenforceable for any
reason whatsoever such term or provision shall be divisible from this Agreement and shall be deemed to be
deleted from this Agreement provided always that if such deletion substantially affects or alters the commercial
basis of this Agreement the parties shall negotiate in good faith to amend and modify the provisions and terms
of this Agreement as may be necessary or desirable in the circumstances.
14. Entire agreement/Amendment/Press Releases/Costs
14.1 This Agreement constitutes the entire agreement and understanding of the parties and supersedes all prior oral
or written agreements understandings or arrangements between them relating to the subject matter of this
Agreement. Neither party shall be entitled to rely on any agreement understanding or arrangement, which is not
expressly, contained in this Agreement and no change may be made to it except by the Licensor and this will
only be valid if delivered in writing to the Licensee.
14.2 No failure or delay on the part of either of the parties to exercise any right or remedy under this Agreement
shall be construed or operate as a waiver thereof nor shall any single or partial exercise of any right or remedy
preclude the further exercise of any right or remedy as the case may be. The rights and remedies provided in
this Agreement are cumulative and are not exclusive of any rights or remedies provided by law.
14.3 The text of any press release or other communication by the Licensee concerning the subject matter of this
Agreement shall be copied to the Licensor within a reasonable time of publication but the Licensor shall have
complete and unrestricted freedom to publish in any media any information, press release or other
communication concerning the same.
14.4 The contents of any advertisement of any nature whatsoever containing the Trade Marks shall require the prior
written approval of the Licensor before use.
14.5 Each of the parties shall be responsible for its respective legal and other costs incurred in relation to the
preparation of this Agreement.
15.1 Any notice or other document to be given under this Agreement shall be in writing and shall be deemed to have
been duly given if left at or sent by hand or by registered post or by telex facsimile or other electronic media to
a party at the address telex or facsimile number set out below for such party or such other address as one
party may from time to time designate by written notice to the other.
15.2 Any such notice or other document shall be deemed to have been received by the addressee two working days
following the date of dispatch if the notice or other document is sent by registered post of simultaneously with
the delivery or transmission if sent by hand or if given by telex facsimile or other electronic means.
15.3 The Licensor’s address for service is the address appearing at the head of this Agreement.
15.4 The Licensee’s address for service is as specified in paragraph 2 of Schedule 1, Part l.
16.1 The headings in this Agreement are inserted only for convenience and shall not affect its construction.
16.2 Where appropriate words denoting a singular number only shall include the plural and vice versa.
16.3 Reference to any statute or statutory provision includes a reference to the statute or statutoryprovision as from
time to time amended extended or re-enacted.
17. Governing law and jurisdiction
17.1 The validity construction and performance of this Agreement shall be governed by English law and shall be
subject to the exclusive jurisdiction of the High Court of Justice in England.