DOWNLOAD THE FULL MEDIA PACK HERE (Adobe Acrobat Reader required)

THE BOOK: ADVERTISING & SPONSORSHIP OPPORTUNITIES

The Good Shopping Guide can provide the ultimate endorsement of companies' Corporate Social Responsibility.

The Good Shopping Guide is the perfect advertising platform, for reaching individuals actively looking for the most ethically progressive products and services available. Companies of good ethical standard can advertise in the Guide to amplify the fact that they have scored well in our ethical audit.

Core Readership

• 'Caring UK'
• ABC1 Adults
• 25-55 year olds
• Opinion formers
• Decision makers within homes and businesses
• Purchasers of Organic and Fair Trade products
• Estimated annual readership of 150,000

Distribution

• Mainstream bookshops, including: Books Etc; Waterstones; Blackwells; Borders
• Independant bookshops and cafes
• Through NGO's, including: Friends of the Earth; Christian Aid; World Development Movement
• From Amazon.co.uk and Ethical-Company-Organisation.org
• Festivals & Events
• Through reader offers in likeminded publications like The Ecologist and The Big Issue

Rate Cards

Display Advertising Rate Card

DPS
guaranteed position = £14,970
run of press = £9,980

Full Page
guaranteed position = £6,237
run of press = £4,990

Half Page
guaranteed position = £3,119
run of press = £2,495

Classified Advertiser Section Rate Card - 'The Ethical Marketplace'

Half Page £450
Quarter Page £230
Eigth Page £120

Main Section Sponsorship eg. GOOD Home

Includes your logo and contact details on each editorial page (22-52 pages - depending on size of section) Includes a DPS within the relevant section or 2x pages Cost £16,950 - £19,960
Product Section Sponsorship eg. Soft Drinks
Includes your logo and contact details on each editorial page (3-4 pages) Includes full page ad Cost £7,485

Notes

All adverts are full colour Charities / Not for profit organisations received a 20% discount on the above rates. VAT will be charged at the prevailing rate, currently 15%

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THE BOOK: MECHANICAL ADVERTISING SPECIFICATIONS

Trimmed page size:  160mm wide x 205mm high
Plus 4mm bleed all round:  168mm wide x 213mm high
Binding:  Perfect bound
Cover:  4 colour 300 gsm matt coated board
Text paper:  4 colour printed on 115 gsm paper
Extent:  368 page interior, 4 page cover

Full page with border:  144mm wide x 193mm high
Full page (*plus 4mm bleed all round):  160mm wide x 205mm high (*168mm wide x 213mm high)
Half page portrait:  70mm wide x 193mm high
Half page landscape:  144mm wide x 94.5mm high
Quarter page protrait:  70mm wide x 94.5mm high
Eighth page landscape:  70mm wide x 45.125mm high

Artwork:  The preferred format for supplying artwork is as a PDF (hi-res with fonts embedded) to ensure greatest accuracy. EPS (with fonts embedded), TIFF, or JPEG files are also accepted.  Alternatively, the following applications my be supplied if absolutely necessary (all fonts and images need to be supplied too): Quark Xpress 6 or older; Adobe InDesign, Illustratur or Photoshop (CS3 or older).  Image files should be at least 300dpi, full-size and set up as CMYK (4 colour: cyan, magenta, yellow, black) with bleed included where necessary.

Page Margins:  Due to the large amount of pages in this publication, graphic items placed too close to the trimmed edge could be lost in the gutter (the centre fold) or timmed too close to the top/bottom/side edges of the page.  To avoid this happening, plesae place text, logo's etc as a minimum of 6mm in from the page edge, and ensure any borders surrounding the full page ads are at the 6mm margin, or within (see illustration in the downloadable ad specs below).

Copy Deadlines Please runs occur throughout the year. Call 0845 2576818 for latest copy deadline.

Please send all artwork to admin@ethical-company-organisation.org

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DOWNLOAD THE FULL MEDIA PACK HERE AND THE AD SPECS HERE (Adobe Acrobat Reader required)

Contact Kat Alexander on 0845 257 6818 for more information

Link back to Ethical Company Organisation home page.